Entertainment

  2010 MAY 7 - (VerticalNews.com) -- The Seattle Storm and the Women's National Basketball Association (WNBA) announced a multiyear marquee partnership with Bing, the decision engine from Microsoft Corp. As part of the innovative alliance, Bing will receive predominant placement on Storm jerseys, become the official decision engine of the Storm, and be deeply integrated into Storm marketing and promotional materials. In addition, Bing will become the presenting sponsor of the Jr. Storm youth basketball initiative and share the Storm with its hometown by giving away tickets to Jr. Storm participants throughout the 2010 season ...read more

  2010 APR 30 - (VerticalNews.com) -- This week at the 2010 National Association of Broadcasters Show (NAB), Microsoft Corp. demonstrates a range of digital media and entertainment solutions to help the industry simplify the digital supply chain and bring the experiences consumers desire across the many screens in their lives. Microsoft's comprehensive digital entertainment strategy helps streamline the entire digital supply chain for media and entertainment companies and encompasses a range of solutions including the Digital Content Management (DCM) Framework, media business management and digital content experiences ...read more

  2010 APR 16 - (VerticalNews.com) -- A&E Television Networks (AETN) and Microsoft Corp. announced an agreement in which AETN will use Microsoft's Admira television marketplace to help optimize sales of its inventory on Bio, History International and History en Espanol channels starting in April 2010.

  Through the use of aggregated, anonymized cable and satellite set-top box viewership data, Admira will help advertisers and agencies find the right audiences at the right times across participating AETN programs. Admira will enable advertisers and agencies to segment their advertising buys simply and effectively to better maximize campaign objectives. In addition, AETN's sales force will use Admira as an accountable planning, reporting and verification tool to construct customized media plans ...read more